First things first. What are Google Ad Grants?
Google provides nonprofits with up to $10,000 A MONTH in FREE “search ad spend.” If you are a 501(c)3 nonprofit, you are eligible to apply!
Why should your nonprofit have one?
1) It’s Free!
That’s right, it really is. Nonprofits that are not taking advantage of this are truly missing out on thousands of potential site visitors. Plain and simple – a 501(c)3 not taking advantage of this is turning down free money; $10,000 a month of free money.
2) Maximize Fundraising
Utilize Google Ad Grants to promote specific fundraising campaigns. Check out the example below.
3) Promote Events
Anytime your nonprofit has a specific event, use your Google Ad Grant to let more people know about it.
4) Increase Online Visibility
Many nonprofits that we work with struggle to reach the people who can benefit from their services the most. With a Google Ad Grant, nonprofits are able to get in front of a massive online audience.
5) Advertise to People Who Are Already Interested
Google’s ad program shows ads to people who are searching for services that your nonprofit provides. See the example below of AnimalCenter.org, an organization advertising to people who are searching to rescue a dog.
Ask yourself, “why isn’t my nonprofit taking advantage of this??”
If you think your nonprofit can benefit from a Google Ad Grant, let us know, and we’ll help you out. At Digital Stairway, we are more than happy to walk you through this process. We have worked with nonprofits on advanced AdWords management and ensure that you will be able to get the most out of your Google Ad Grant as many nonprofits that acquire Google Ad Grants are not able fully able to utilize their $10,000 monthly ad budget.
Your organization does so much good in this world, so let our team at Digital Stairway provide a detailed plan for AdWords creation and management so that your message reaches the amount of people it deserves. For more information on Google’s Ad Grant, check out our page here.